Memories we share together #MANG 2049

A PowToon to illustrate my Self-test

 “What? An online module..so not looking forward to it” I whined to my friends as I knew about #MANG2049.

#Mang 2049 was the third module since university days started, I must admit we aren’t as close to our classmates that we will comment on each other’s work in class. Thankfully, this module gave us the opportunity to comment and learn from each other, and I  got to know more about them through the “About me” section.

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Classmates “About me” Section

The fruitful journey continues!!!

In topic 1’s review, I classified myself with a term I learnt, a Digital Visitor. I felt that social media was just a platform that “wonderful” images were uploaded for others to envy. Moreover, it was evident in Topic 4 which spoke about the ethics of social media. People do actually get paid for their reviews and post.

Surprisingly, through this module I learnt that social media is not just about posting great edited pictures about your life or deciding if that information can be trusted, it’s more than that.

In topic 2’s multiple identity, it showed me a different viewpoints of having a personal identity and a professional identity which leads me to think…

“Do I have a professional identity?”

Upon the completion of topic 3, I was extremely motivated to create that professional image for employable ability as I do want to get noticed early. Creating a LinkedIn was rather manageable with the extensive research I did for Topic 3.

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A concise summary about myself

Do click here to read more about the projects and events I executed.

However, upon reading my classmates post, I also learnt that other digital tools like You tube can be a great form of getting future employers to notice you.

Moving on, as a digital visitor, I did not own a Twitter account before this module.However, we were told to create one.

 I still remembered during hangout 12, there was a technical glitch. Thankfully, for Twitter, it enabled our lecturer to update us and provided alternative links to proceed on instantaneously. Indeed, that’s the power of social media.

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Dr Lisa Harris solving the technical glitch 

Upon acknowledging the power, I have started following accounts that interest me, hoping to broaden my horizon in the retail industry. Twitter has kept me updated with the list of internships companies I was interested in.

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Twitter accounts that interest me

 

In order for companies to notice you, I learnt the importance of how we need to manage the digital footprints we create each day. It did not came across to my mind that my future employees may “google me”!

As a Digital Visitor, it was truly an enriching module that I least expect myself to benefit so much from it. I will always dread such online modules but till #MANG 2049, I am no longer afraid of having to deal with living and working on the web as I do know how to protect and showcase the best in me.

Thank you Dr Lisa Harris, Dr Sarah Hewitt & Dr Nicholas Fair 🙂

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References:

Back To Reality, (2015). Second Star To the Right ( About Me). [online] Available at: https://iubertothegym.wordpress.com/second-star-to-the-right/ [Accessed 20 Nov. 2015].

shot through wall, (2015). About Me. [online] Available at: https://sxnang.wordpress.com/about/ [Accessed 20 Nov. 2015].

YouTube, (2015). Living and Working on the Web #hangout12. [online] Available at: https://www.youtube.com/watch?v=1RqLY0CJt-4 [Accessed 20 Nov. 2015].

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Topic 5 : Reflective summary

In my blog post, I took another approach in viewing free access content as an advantage in the business point of view. Paywalls have been built. However, New York Times showed how they played around the paywalls with the “porous paywall”.

“In conclusion, there isn’t a definite yes or no of whether content producer should make their content free but it comes down to the objective of their content” quote from Jieyun’s conclusion sentence.

Video of Steve Jobs’s Top 10 Rules for Success

At 10:28 in the video, (Point: 6 , Don’t do it for money)

I was worth over a million dollars at 23 ,10 million at 24, 100 million at 25, It wasn’t that important, because i didn’t do it for the money as quoted by Steve jobs

Steve Job shared that we should not do things for money but for the people around us and the benefits they can get from the products he came up with. Additionally, he gave a good tip and that was working backwards. He explained that to invent, we will need to understand our customer base to produce technologies that will be well received. With that, I feel that if authors aren’t comfortable about open access, it does not give opportunities for their readers to enjoy it. Authors will never know how their readers feel.

Dr Bertalan Mesko- Medical doctor/ Medical Blogger

Next, I will like to elaborate on the article I shared on Tian yi’s blog while commenting. Dr Bertalan’s success was evident through the sharing of his first article(oastories.org).

The open access content allowed his article to be read by many and was greatly recognized. A myriad of emails started flowing in, with new opportunities awaiting for him. There was also an expansion of network for him as the sharing he offered brought great awareness about him (oastories.org).

In conclusion, I feel that open access is like a cycle. What you give is what you get. The more you share, the more you get.

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References:

Oastories.org, (2015). Dr Bertalan Mesko: open access and social media « Open Access Success Stories. [online] Available at: http://www.oastories.org/2011/09/hungary-researcher-dr-bertalan-mesko-open-access-and-social-media/ [Accessed 12 Nov. 2015].

YouTube, (2015). Steve Jobs’s Top 10 Rules For Success. [online] Available at: https://www.youtube.com/watch?v=eHzAtxW3TzY [Accessed 12 Nov. 2015].

Topic 5: Information wants to be expensive because it is valuable

What do our lecturers constantly points out after the completion of an assignment? A Conclusion? The Word count?

No… How can we miss out CITATIONS?

Advantages of open access information

Through this module, that requires a ton of research, I am truly appreciative with the myriad of accessible information all over the internet. It enhances my learning and it allows researches from developing country to attain information for their research. Monetary terms aren’t of great impact in deterring anyone from learning.

Next, is there really free lunch in this world? Are business going to let free access information stop them from profiting? New York Times (NYT) is here to prove it all. With its strategic maneuvering within paywalls, they made success in 30 June 2014(theguardian).

Briefly explaining, hard pay wall would be no access to information without subscription and a soft paywall allows selective contents to be viewed even if users aren’t subscribed. However, New York Times (NYT) have implemented a new paywall strategy called a “Porous Paywall”, as their revenue model (Freemium)

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Source

The Porous Paywall allows anyone to view the articles for free with no pay walls bothering you till you hit 10 articles.

NYT competitors, Financial times & Wall Street Journal, have tried so hard to remain its exclusiveness and was so overwhelmed by maximizing its readership profit that they will not want to provide free articles . On the flip side to that defensive approach, NYT looked beyond the freeloaders. After all, here’s a fact about freeloaders. There will be that handful of freeloaders that values what has been offered to them and  they will end up paying for it and this was proven with the success of NYT (Wired 2011).

This brings me to the point that an advantage to open access information can be taken into another approach which in turn be profitable like NYT.

Profits gained by paywall

Disadvantages

This reflects the top three disadvantages from the feedback from 10,600 journal authors whom responded.

Out of the 10,600 journal authors, 44% spoke about funding (Scholarlykitchen, 2012). It saddens me to see how authors have to produce consistent work and get no return.

Yet another example, American Physical Society (APS), a non-profit membership organization that advances the knowledge of physics claimed authors will adopt an “author pays” model too.

Authors needs to pay for publishing their work

If there aren’t any other source of earnings, authors will experience the hit with no grants and even forking out their own capital to cover up the publications expenses. The disadvantage to open access for the authors is greatly a major issue.

This concludes my view on the pros and cons on open access information.

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References:

Aimelink.org, (2015). Paywalls for Digital Publishers. When to implement hard and soft paywalls and how to enable frictionless micro billing | AIME. [online] Available at: http://aimelink.org/paywalls-for-digital-publishers-when-to-implement-hard-and-soft-paywalls-and-how-to-enable-frictionless-micro-billing/ [Accessed 11 Nov. 2015].

Aps.org, (2015). Open Access Could Mean Authors Pay to Publish. [online] Available at: http://www.aps.org/publications/apsnews/201510/open-access.cfm [Accessed 11 Nov. 2015].

Edanzediting.com, (2013). Advantages and Disadvantages of Open Access | edanz editing global. [online] Available at: http://www.edanzediting.com/blog/advantages_and_disadvantages_open_access#.VkM5QLcrIgs [Accessed 11 Nov. 2015].

Freemium.org, (2015). New York Times. [online] Available at: http://www.freemium.org/new-york-times/ [Accessed 11 Nov. 2015].

http://www.theguardian.com/media/2014/dec/07/is-profit-worth-price-times-paywall

Meadows, A. (2012). Open Access — What Do Authors Really Want?. [online] The Scholarly Kitchen. Available at: http://scholarlykitchen.sspnet.org/2012/11/01/open-access-what-do-authors-really-want/ [Accessed 11 Nov. 2015].

Nytimes.com, (2015). Digital Subscriptions – The New York Times. [online] Available at: http://www.nytimes.com/content/help/account/purchases/subscriptions-and-purchases.html#digital-sub-search-social [Accessed 11 Nov. 2015].

Salmon, F. (2015). How The New York Times Paywall Is Working. [online] WIRED. Available at: http://www.wired.com/2011/08/new-york-times-paywall/ [Accessed 11 Nov. 2015].

Topic 4: Reflective Summary

On this topic of ethics, I chose to touch on the user generated content as future marketers, we do need to what rights we have and what rights our customers have. Upon reading two of my classmate’s articles, I felt that ethics streamlines down to humanity.

Rachel’s blog post had similarity to a book titled “So you’ve been publicly shamed” written by Jon Ronson. Rachel’s post, lead thoughts about cyber bullying act. Tons of attacks were against Justin Sancoo that led her to a rather devastating outcome. While reading Ronson’s book, it didn’t only reflect cyber bullying but humanity. As quoted from Ronson “We are losing our moral compass”. I have to agree with Rachel and Ronson as humans are becoming ruthless in publicly shaming them.

We hope Justin Sancoo reflects on her actions and the consequences she has to face. However, have we once asked ourselves about what consequences we have on our actions on her?

The pleading she has done… the sorry she said…

On a flip side Monica Samille Lewinsky was one of the rare ones stood out of the humiliation stage and voiced it out. Monica was formally interning at the white house whom conducted an infamous affair with President Bill Clinton. Imagine the world’s attention and criticism all over the internet at the young age of 22 years old.

Aftermath of what Monica’s mum underwent..

A video of her comeback

All in all, we do make mistakes in life. I am sure we all agree that we Justin and Monica has gotten their lesson learnt with the aftermath. So why not we allow them back into the society and give them the chance we all hope to get if we were the ones that made such mistakes.

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Blog post i have commented on:

Rachel

Chloe

References:

Lewinsky, M. and Seliger, M. (2014). Exclusive: Monica Lewinsky on the Culture of Humiliation. [online] Vanity Fair. Available at: http://www.vanityfair.com/style/society/2014/06/monica-lewinsky-humiliation-culture#2 [Accessed 10 Nov. 2015].

Rolling Stone, (2015). Jon Ronson: Why We Should Forgive Infamous Tweeter Justine Sacco. [online] Available at: http://www.rollingstone.com/culture/features/jon-ronson-why-we-should-forgive-infamous-tweeter-justine-sacco-20150331 [Accessed 10 Nov. 2015].

Topic 4: We do have rights and brands must know it.

What a well decorated cup isn’t it? It was available this fall on a limited edition Starbucks reusable plastic cup. Brita Lynn Thompson won the Starbucks’ White Cup Contest that was launched in April 2014. Customers in the U.S. and Canada were encouraged to doodle on their Starbucks cups and submit their art work. Here are the steps to entering the contest.

Is there a term for this marketing method Starbucks have used? Yes, it is the User Generated Content (UGC) marketing strategy. By using the real life customer’s photos, it depicts the most authentic way of advertising. Brands are noticing that this helps expand their social media reach. However, this bring down to one ethical issue I will like to touch on.

It is only ethical to credit and not use the “Online Community to Get Free Work” (Forbes, 2011).

When do we need to get rights to UGC?

1.When you are profiting from the image

2.Using the content out of the protections of the network’s terms

The legally explained term is copyright. If these are what you can gain, it is only ethical to get appropriate rights to use it .

Steps to seeking permission

1.Verify the uploader-the owner of the copyright

This is a crucial factor, as there is no guarantee that the uploader was the one who took the photo. Additionally, there needs to be a clarity that no third-party content is tied in with the UGC. Otherwise it would lead to an unfortunate licensing fee for the brand.

2.Implied Consent

Implied consent means the uploader of a photo is aware of how the photo will be used by companies. The most common way of doing so is through the use of a specific hashtag, which is agreeable that uploaders are aware of the company’s campaign policy. For example, #Whitecupcontest & #ShareaCoke.

3.Explicit consent

Explicit consent would mean that permission has been seek, in order to use the content. Have you heard of TINT, a social display tool? If not, here is how it works.

With a social display tool that incorporates content right solution, it allows brands to use pictures that have been uploaded on social media. Additionally, they are safe to use them after the consent from the uploader.

How would you want your picture to be used for profitability without your consent? I do hope this illustrated the idea of the rights we, uploaders, have and the ethics brands should uphold.

Lastly, I will like share a video of Target promising to donate $500 million to education as customers submits videos upon opening their college letters.

After watching, do you think Target has an implicit consent or an explicit consent with the User Generated Content ?

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References:

Blogs.starbucks.com, (2015). Ideas In Action Blog. [online] Available at: http://blogs.starbucks.com/blogs/customer/archive/2014/04/22/cups-contest.aspx [Accessed 9 Nov. 2015].

Contest, S. (2014). Starbucks Announces the Winner of its White Cup Contest. [online] Starbucks Newsroom. Available at: https://news.starbucks.com/news/starbucks-announces-the-winner-of-its-white-cup-contest [Accessed 9 Nov. 2015].

DocSend, (2015). DocSend – Simple, intelligent, modern document sending. [online] Available at: https://docsend.com/view/tfw8sbc [Accessed 9 Nov. 2015].

Forbes.com, (2015). Forbes Welcome. [online] Available at: http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/ [Accessed 9 Nov. 2015].

MacDonald, M. and MacDonald, M. (2015). Social Media Rights: A Guide to User Generated Content. [online] Social Studies by TINT. Available at: http://www.tintup.com/blog/social-media-rights-a-guide-to-user-generated-content/ [Accessed 9 Nov. 2015].

Media, N. (2015). User-generated content and copyright. [online] Trademarksandbrandsonline.com. Available at: http://www.trademarksandbrandsonline.com/article/use-your-head [Accessed 9 Nov. 2015].

Siu, E. (2015). 10 User Generated Content Campaigns That Actually Worked. [online] Blog.hubspot.com. Available at: http://blog.hubspot.com/marketing/examples-of-user-generated-content [Accessed 9 Nov. 2015].

Topic 3 : Reflective summary

How should I market myself? Should I get started on being personal and unique by creating a blog as seen in Constance’s blog? Or should I get creative by making a video like Mark Leruste, as seen in Crystal’s blog.

The answer to the above questions is: More than that.

I must admit, I do not have a LinkedIn profile but I sure am creating one after finishing this reflective summary for topic 3.

Why the rush? I am only 21 years of age, and I have yet to graduate from Southampton! So why the rush Calanthea?

I feel that it is never too early to start building your own brand. Having to start packaging your image will only bring further and greater opportunities for ourselves. However, after reading Crystal’s and Constance’s post, I am not going to just focus on LinkedIn.

In my blog post, I emphasized greatly on LinkedIn, and as to how we all should stay attractive in the top recruiting social media. I have neglected the wide range of other social media powers especially, YouTube. This thought of mine was overshadowed by the word “Professional”. To many of us,a professional online profile would mean a format that is fixed and there is no way we can fool around with it. It determines our future.

However, i feel that there is the misconception may be formed because of the difference between an informal and formal letters we were taught by our lecturers. This lead to the mundane old way of creating yet another boring profile.

As seen above, the attention employers got most was from an engaging Youtube introduction (Adweek 2014). Digital tools are seemingly an attractive way to sell yourself and the importance of it was also well emphasized by my lecturers in this module, Living and working on the web. “Visuals always more interesting for the reader, exclaimed Ms Lisa Harris .”

Lastly, I am ending my post here as i am off to creating my own LinkedIn profile.

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References:

Adweek.com, (2014). STUDY: YouTube Pummels Facebook In Post-Click Engagement. [online] Available at: http://www.adweek.com/socialtimes/shareaholic-post-click-engagement/433763 [Accessed 6 Nov. 2015].

Difference Between, (2012). Difference Between Formal and Informal Letter. [online] Available at: http://www.differencebetween.com/difference-between-formal-and-vs-informal-letter/ [Accessed 6 Nov. 2015].

Topic 3: Is your LinkedIn account attractive enough?

Social media is the collective online tool that everyone uses in today’s world. As seen, 74% of adults have been using social media to bring their world together by sharing their life with friends, families and colleagues. Soon enough, social media have spread till it is being used greatly for recruiting efforts.

But why is this so? Two words. Simple and powerful.

With a few clicks on the keyboard, you will be able to see it all. The glimpse of the candidate’s lifestyle and values will be powerful to determine the cultural fit it has in the company. Recruiters will ponder if that candidate are of great potential within seconds on LinkedIn.

Therefore, it’s crucial that our online professional profile is something of quantity that recruiters will stop to see . As follows, these have been the various social media that recruiters hired a candidate from.

Needless to say I will be touching on that top social media recruiting site, LinkedIn. It was evident that 79% were hired through it. To be able to stand out from LinkedIn, I believe that these are the top three criteria we need to be extremely careful about.

1.A great photo

What if you are a recruiter? Who will you choose?

It may seem like it takes up only a small area of the digital profile but this small area may bring you a long way. It speaks louder than the words on your profile. It emphasizes the soft skills you have in you. As we all know, the first impression always counts.

2.Summary section

Be redundant. Ideally, with 3-5 paragraphs that reflects the great achievements, experiences and even the promotions you grasped, you will be the “fish” that all recruiters hopes to catch. High performers are scouted toughly by recruiters.

3.Be personal

An engaging profile enables recruiters to feel the personal touch with you. As we inject the values we uphold and the passions we have, it allows recruiters to understand you better .As fascinating as it may seem, a bond may be forge even before being recruited.

Lastly, are you eager to modify your LinkedIn profile now?

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References:

Forbes.com,. ‘Forbes Welcome’. N.p., 2015. Web. 5 Nov. 2015. http://www.forbes.com/sites/williamarruda/2014/03/04/22-linkedin-secrets-linkedin-wont-tell-you/

Pew Research Center: Internet, Science & Tech,. ‘Social Networking Fact Sheet’. N.p., 2013. Web. 5 Nov. 2015. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

Seiden, Jason. ‘What Profile Photo Works Best On Linkedin: A Real-Life Experiment’. Business.linkedin.com. N.p., 2013. Web. 5 Nov. 2015. https://business.linkedin.com/talent-solutions/blog/2013/08/what-profile-photo-works-best-on-linkedin-a-real-life-experiment?u=0

Themuse.com,. ‘The 31 Best Linkedin Profile Tips For Job Seekers’. N.p., 2015. Web. 5 Nov. 2015. https://www.themuse.com/advice/the-31-best-linkedin-profile-tips-for-job-seekers

Topic 2: Reflective summary

After commenting on Siew Woon’s post, I felt that there was a misconception about stereotyping someone who owns multiple identities as being “fake”. No doubt, a part of us will immediately conclude that whatever these people say is all manipulated.

Thoughts about why must they hide behind a pseudonym will never stop flowing through their minds.

This must have been the thought Siew Woon experienced. She was all in for a single identity. Not only her but Facebook’s founder Marks Zuckerberg exclaimed that “having two identities for yourself is an example of lack of integrity.” However, in fact we often overlook that even with a single identity, it does not necessarily show 100% credibility of that identity.

In addition, we all know that you can buy likes on Facebook! Your online identity or even company image can be lifted with such websites like

www.buy-cheap-social.com.

It really ponders me that people chose to believe that one identity which may even be bought.

What if, we view things in another perspective?

By having multiple identities, it may serve as a “help option” for some. Have it came across to our minds that such sensitive subjects like; sexual orientation, medical conditions and physical abuse can be embarrassing to bring up. Multiple identities can allow the real them, to question and know more about such facts they are curious about.

Lastly, moving on to Pearlyn’s post , I was able to relate to my blog post example on (Target) about how important marketers hopes to acquire the right information for the right customers. Multiple identities will definitely cause a headache to marketers if they are dealing with the collective identities that it’s challenging to understand.

All in all, this sums up the summary of multiple identity I have understood in the point of view of an individual and as marketers.

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References:

Buy-cheap-social.com,. ‘Buy Facebook Likes: Only $18 To Gain 1,000 Fan Page Likes!’. N.p., 2015. Web. 4 Nov. 2015. http://www.buy-cheap-social.com/

Masters, Alex. ‘Identity On The Internet: The Pros And Cons Of Anonymity | | Independent Editor’s Choice Blogs’. Blogs.independent.co.uk. N.p., 2015. Web. 4 Nov. 2015. http://blogs.independent.co.uk/2011/09/19/identity-on-the-internet-the-pros-and-cons-of-anonymity/

MichaelZimmer.org,. ‘Facebook’S Zuckerberg: “Having Two Identities For Yourself Is An Example Of A Lack Of Integrity”‘. N.p., 2010. Web. 4 Nov. 2015. http://www.michaelzimmer.org/2010/05/14/facebooks-zuckerberg-having-two-identities-for-yourself-is-an-example-of-a-lack-of-integrity/

Topic 2 : An identity VS multiple identities

The breakdown of an online identity, is the partial identity of one. A persona is created from the partial identity. A persona is also created with different reasons and people that you may or may not have control of. An example would be comments made by your friends on Facebook which is creating a persona of you that can’t be controlled. Whereas, if you create another Instagram account, that is having control of yet another persona/ online identity of yours.

Picture credit from internet society organisation

Source: http://www.internetsociety.org/online-identity-overview

Advantages of having more than one identity

Personally, I have a friend whom owns two different Instagram account. I was puzzled to why she was doing so. Wouldn’t it be troublesome to remember two account names and two different passwords? However, I came to realize that the reason for her doing so was to create a more personal level with her closer friends. One account with four hundred followers and the other with fourteen followers.

Daily setbacks, were usually seen more in the private account. I am guessing everyone wants to portray the cheerful side of themselves to others and keep the darker moments to their closer friends. Through this, I was glad that she had more than one online identity. As a twenty year old girl whom is all alone pursing her degree in the United Kingdom, it really enables her to turn to that online space whenever she needs to voice her anything that was bothering her.

Disadvantages of having more than one identity

To have more than one identity, it will be hard for data analytic and marketers to identify the outcome they hope to gather from their target market. To elaborate, an American retailer -Target created a “pregnancy prediction machine” which was credited to the accuracy of dating mining the online identity of their customers.In this case, Target tries to hook up parents-to-be, even before realizing their pregnancy.

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The accuracy of how the data was handled with one identity has brought Target to greater heights and of course, it was evident in showing the success of how an online identity could be useful in recognizing items that was needed, that you may not even think of. In conclusion, the down side to having more than one identity, gives the marketers and data analytic a hard time to predict and cater to your needs.

Resources:

How target figured out a teen girl was pregnant before her father did:

 http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/

Elaboration of Partial identity:

http://www.internetsociety.org/online-identity-overview

Topic 1: Reflective summary

Upon reading the two articles from my friends, I learnt that I was right about categorizing myself as a digital visitor. However, there are always two sides for everything.

There was a comment left by my classmate, Shannon-a digital resident, whom agreed on the stress accumulated on her so as she tries to portray an artistic image for her viewers.

However, as a digital visitor, I am aware of the Internet technology (IT) skills I was lacking. I was awaken through the blog post by my classmate Pearlyn’s post. I must admit, as compared to the digital residents, they are much more proficient in dealing with IT related things. Sometimes I do ponder about converting to a digital resident, so as to fit in well into the demanding digital marketplace in today’s world.

With the two sides of everything in life, I would still want to remain as the digital visitor I am seen as. Recently, I have chanced upon a blogger named-Irina. She has written a blog post pertaining to social media and how humans have been modified in a way they want others to perceive them as. Indeed, as a blogger-a digital resident themselves, is aware of the tough life they are leading.

The actual situation of what picture deplicts is something that the viewers can never see. I really love the great works of a Thai photographer, Champoo Baritone. I saw this series from Irina’s blog. The photos fully explained the thought of every picture i see that is uploaded on the web. One beautifully taken picture may not be how we perceive it to be as.

A picture is more that it depicts…

Blog post that i have gained insights and commented are:

Rachel’s blog

Pearlyn’s blog

References:

Irina’s Blog – http://irinatyt.blogspot.sg/search?updated-max=2015-10-07T00:52:00%2B08:00&max-results=100